Luxury DTC
Repositioned a 12-year-old beauty house for global wholesale without losing founder intimacy.
4×
Wholesale revenue
7
Stockists added
21 days
Time to rebrand
The Challenge
The founder was the brand. Buyers at Net-a-Porter and Selfridges wanted a system, not a story.
What We Built
Verbal identity, Quiet Luxury palette refresh, packaging architecture, capsule-launch playbook, wholesale-ready brand book.
What Happened Next
Closed Net-a-Porter and Lane Crawford within 90 days of rebrand. Wholesale revenue 4×.